Baylor MKT: Marketing
MKT 3301: Marketing Concepts
3 credit hours · 5 sections · 250 open seats · Ty Stude, Marjorie Cooper
Prerequisite(s): Cumulative GPA of 2.75 or higher; not open to BBA students. This course is a foundational marketing course that features a decision-oriented overview of marketing in modern organizations. Students will be exposed to a broad introduction of mar…
MKT 3305: Principles of Marketing
3 credit hours · 11 sections · 490 open seats · Thomas Hall, Lora Tu, Claudio Alvarez, Randy Hacker and 1 more
Prerequisite(s): Sophomore standing; only open to BBA students. Designed to present a picture of the development and present status of our marketing system, to analyze the marketing task, and to examine the major policies that underlie the various activities o…
MKT 3310: ProSales 1
3 credit hours · 3 sections · 70 open seats · Eric Swan
Prerequisite(s): Only open to BBA students. This course is organized around the ethical process of making informative and persuasive verbal sales presentations. Topics include approaching and building relationships with customers, handling objections, reaching…
MKT 3320: Advertising Procedures
3 credit hours · 3 sections · 72 open seats · Tyrha Lindsey
Cross Listings: Cross-listed as: JOU 3320
MKT 3325: Consumer Behavior
3 credit hours · 3 sections · 90 open seats · Richard Easley
Prerequisite(s): Only open to BBA students. An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resultant purchases of goods and services. The purchaser's psychological, economic, and sociocultural act…
MKT 3330: Marketing Research
3 credit hours · 6 sections · 190 open seats · JaeHwan Kwon, James Roberts, Morris George
Prerequisite(s): MKT 3305; only open to BBA students. Systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Emphasis is placed on the process of conducting marketing research and the relevant iss…
MKT 4311: ProSales 2
3 credit hours · 3 sections · 68 open seats · Stephanie Mangus
Prerequisite(s): MKT 3310; only open to Professional Selling majors. ProSales 2 focuses on complex B2B value-creation, building student knowledge and skills for managing longer-term sales cycles. Across industry contexts, students create customer-focused valu…
MKT 4320: Marketing Channels
3 credit hours · 2 sections · 80 open seats · Keith Richards
Prerequisite(s): MKT 3310; only open to Professional Selling majors. This course focuses on the dimensions and management of marketing channels representing the various companies involved in bringing products and services from their point of origin to consump…
MKT 4330: Marketing Analysis
3 credit hours · 5 sections · 176 open seats · Tom Pagel, Chris Pullig
Prerequisite(s): MKT 3305; either FIN 3309 or 3310; and nine hours of additional marketing courses; only open to BBA students. Marketing Analysis is the capstone marketing course for marketing majors. The purpose of the course is to help the student develop hi…
MKT 4341: Sports/Entertainment Sales
3 credit hours · 2 sections · 56 open seats · Lane Wakefield
Prerequisite(s): MKT 3310 and MKT 3333; only open to BBA students. Hands-on study of how professional and collegiate sports teams, agencies and related organizations generate revenue. Primary revenue sources for sports teams and collegiate athletic departments…
MKT 4350: Digital Marketing
3 credit hours · 2 sections · 80 open seats · Randy Hacker
Prerequisite(s): MKT 3330; only open to BBA students. This course is designed to provide a well-rounded overview of digital marketing strategies. A major focus of the course will be in the practical application of tactics in support of basic business strategi…
MKT 4360: Customer Analytics
3 credit hours · 2 sections · 68 open seats · Morris George, Thomas Hall
Prerequisite(s): MKT 3330 or QBA 3305; only open to BBA students. This course will enable students to: apply basic skills in data manipulation and visualization using various software packages, analyze customer data with the help of different statistical tools…
MKT 4395: Marketing Internship
3 credit hours · 1 section · 1 open seats · Randy Hacker
Prerequisite(s): Upper level standing; Marketing majors only. Internship in Marketing fulfilled in cooperation with an approved organization. With the sponsoring organization the student participates in formal training and education and directed activities in…
MKT 4396: Sports/Entertainment Internshp
3 credit hours · 1 section · 0 open seats · Lane Wakefield
Prerequisite(s): Must be in the Sales Strategy in Sports and Entertainment (S3E) program or consent of department chair. Internship in sports and/or entertainment marketing field; student participates in directed activities pertinent to personal selling, promo…
MKT 4V98: Special Studies In Mkt
3 credit hours · 4 sections · 20 open seats · Andrea Dixon, Eric Swan, Ty Stude
Prerequisite(s): Consent of instructor; Only open to BBA students. Independent study of Marketing to include conducting a literature review, focus groups, in-depth interviews, web-surveys, and developing a training program.
MKT 5310: Sem/Marketing Strategy (COIL)
3 credit hours · 2 sections · 44 open seats · Ann Mirabito
Role of marketing decision making in achieving corporate objectives; planning and implementing the marketing program; product research and development, distribution problems, promotional strategies, and pricing analysis. Attention will be given to the new mark…
MKT 5398: Directed Studies
3 credit hours · 1 section · 20 open seats · Richard Easley
Special topics in marketing of interest for individual students. May be repeated twice with change of topic.