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MKT 4350: Digital Marketing

Spring 2027 · 3 credit hours · 2 sections · 80 open seats as of Oct 30, 2026, 1:55 AM Central

Prerequisite(s): MKT 3330; only open to BBA students. This course is designed to provide a well-rounded overview of digital marketing strategies. A major focus of the course will be in the practical application of tactics in support of basic business strategies as they apply to the online world of marketing, including search engine optimization, social media sites, content development, email and emerging technologies, among other digital based topics. Particular focus will be given to creation of content, management of campaigns, engagement with consumers, and measurements of success for digital marketers.

Professors teaching MKT 4350 in Spring 2027

Randy Hacker. See their BUBooks scores and reported grades in the builder.

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