MKT 4341: Sports/Entertainment Sales

Spring 2027 · 3 credit hours · 2 sections · 56 open seats as of Oct 30, 2026, 1:54 AM Central

Prerequisite(s): MKT 3310 and MKT 3333; only open to BBA students. Hands-on study of how professional and collegiate sports teams, agencies and related organizations generate revenue. Primary revenue sources for sports teams and collegiate athletic departments include media rights (TV, streaming), sponsorships and ticket sales. Students gain an understanding of how teams and brands create partnerships, market teams, and sell tickets.

Professors teaching MKT 4341 in Spring 2027

Lane Wakefield. See their BUBooks scores and reported grades in the builder.

Sections

CRN	Section	When	Where	Instructor	Seats
15220	01 Class Instruction	TR 9:30am-10:45am	FOSTER 113	Lane Wakefield	28 of 28 open
43930	02 Class Instruction	TR 11:00am-12:15pm	FOSTER 113	Lane Wakefield	28 of 28 open

Build a schedule with MKT 4341

Seat counts change fast during registration. The builder checks Baylor live every time you build. Always confirm CRNs in BearWeb.