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MKT 4311: ProSales 2

Spring 2027 · 3 credit hours · 3 sections · 68 open seats as of Oct 30, 2026, 1:55 AM Central

Prerequisite(s): MKT 3310; only open to Professional Selling majors. ProSales 2 focuses on complex B2B value-creation, building student knowledge and skills for managing longer-term sales cycles. Across industry contexts, students create customer-focused value-propositions, explore multi-person buying centers, leverage social media and research to create new business opportunities, network to understand how value-creation differs across industries, juggle seemingly conflicting priorities, and build critical thinking, creativity, and negotiating skills.

Professors teaching MKT 4311 in Spring 2027

Stephanie Mangus. See their BUBooks scores and reported grades in the builder.

Sections

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