MKT 4360: Customer Analytics

Spring 2027 · 3 credit hours · 2 sections · 68 open seats as of Oct 30, 2026, 1:55 AM Central

Prerequisite(s): MKT 3330 or QBA 3305; only open to BBA students. This course will enable students to: apply basic skills in data manipulation and visualization using various software packages, analyze customer data with the help of different statistical tools and techniques and use the findings from data analyses to make managerially relevant marketing decisions anchored in Customer Analytics. BBA students must have a declared major to enroll in this course.

Professors teaching MKT 4360 in Spring 2027

Morris George, Thomas Hall. See their BUBooks scores and reported grades in the builder.

Sections

CRN	Section	When	Where	Instructor	Seats
49290	01 Class Instruction	TR 12:30pm-1:45pm	FOSTER 323	Morris George	40 of 40 open
55319	02 Class Instruction	MW 2:30pm-3:45pm	FOSTER 113	Thomas Hall	28 of 28 open

Build a schedule with MKT 4360

Seat counts change fast during registration. The builder checks Baylor live every time you build. Always confirm CRNs in BearWeb.