MKT 3330: Marketing Research
Prerequisite(s): MKT 3305; only open to BBA students. Systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Emphasis is placed on the process of conducting marketing research and the relevant issues at each stage in the process and the role that generated data plays in aiding management decision making. Designing research studies, constructing questionnaires, choosing samples, analyzing research results, preparing reports, and improving the student's overall problem solving skills are stressed. BBA students must have a declared major to enroll in this course.
Professors teaching MKT 3330 in Spring 2027
JaeHwan Kwon, James Roberts, Morris George. See their BUBooks scores and reported grades in the builder.
Sections
| CRN | Section | When | Where | Instructor | Seats |
|---|---|---|---|---|---|
| 47196 | 01 Class Instruction | MW 1:00pm-2:15pm | FOSTER 429 | JaeHwan Kwon | 30 of 30 open |
| 25318 | 02 Class Instruction | MW 2:30pm-3:45pm | FOSTER 429 | JaeHwan Kwon | 30 of 30 open |
| 25317 | 03 Class Instruction | MW 4:00pm-5:15pm | FOSTER 429 | JaeHwan Kwon | 30 of 30 open |
| 26961 | 04 Class Instruction | TR 9:30am-10:45am | FOSTER 429 | James Roberts | 30 of 30 open |
| 32540 | 05 Class Instruction | TR 11:00am-12:15pm | FOSTER 323 | Morris George | 40 of 40 open |
| 43224 | 06 Class Instruction | TR 11:00am-12:15pm | FOSTER 429 | James Roberts | 30 of 30 open |