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MKT 4320: Marketing Channels

Spring 2027 · 3 credit hours · 2 sections · 80 open seats as of Oct 30, 2026, 1:55 AM Central

Prerequisite(s): MKT 3310; only open to Professional Selling majors. This course focuses on the dimensions and management of marketing channels representing the various companies involved in bringing products and services from their point of origin to consumption. Representing the company's routes to market, marketing channels are viewed as an interorganizational system involved in the task of making products and services available for consumption. The main emphasis of this course is on the initial design of such systems, and the on-going management of relationships between system participants. The course is organized around three key modules: understanding the nature of marketing channels, managing channel relationships, and examining major types of channel institutions.

Professors teaching MKT 4320 in Spring 2027

Keith Richards. See their BUBooks scores and reported grades in the builder.

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Seat counts change fast during registration. The builder checks Baylor live every time you build. Always confirm CRNs in BearWeb.