ADM 3340: Digital Retailing Strategies
Prerequisite(s): ADM 1391 and MKT 3301 or MKT 3305 with a minimum grade of C in each of the courses. Analysis of electronic merchandising and its impact to improve and/or transform consumer experience in digital markets through consumer products and services for business to business and business to consumer. Emphasis is placed on understanding data analytics to inform strategy development.
Professors teaching ADM 3340 in Spring 2027
Nia Allen. See their BUBooks scores and reported grades in the builder.
Sections
| CRN | Section | When | Where | Instructor | Seats |
|---|---|---|---|---|---|
| 43316 | 01 Class Instruction | TR 2:00pm-3:15pm | ONLINE - | Nia Allen | 12 of 12 open |